Apple Picking Up New Ads Movie from Youtube

Student’s Ad Gets a Remake, and Makes the Big Tim

A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, is being created by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student — an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 — created on his own one day last month.

Nick Haleyという学生の作った動画がAppleのiPod touchのTVコマーシャルに採用されたとのこと。Appleのマーケティング担当者がYoutubeにアップロードされたHaley氏の動画を見て、TBWA/Chiat/Dayを通じて、Haley氏にTV広告に使うオファーを出したといいます。アメリカを始め、ヨーロッパや日本でも放送されるということです。

TBWAの作った高画質版もHaley氏の作ったものに忠実にできているようです。TBWA Worldwideのchairman and chief creative officerであるLee Clowの以下の言葉がこの事態を象徴しています。

“It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”